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Ezine Marketing Information

10 Effective Ways To Gain More New Ezine Subscribers


1. Swap ads with other ezine publishers.

Guaranteed Ways to Build Up Your Ezine List


Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

Grow Your Business with a Newsletter


You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.

Five Ways To Promote Your Ezine


After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.

Top Seven Ways to Promote your Ezine


Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

10 Tips for Successful Ezine Advertising


If you're like most people starting out on the Internet,you've been along this well-worn path:

How To Choose the Right Ezines For Your Ads


Do you feel bewildered when you begin an Ezine Advertising campaign?

Is Your Ezine Being Zapped?


About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.

Dont Forget About Your Old Ezine Articles


It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it's time to forget about that article and move on to the next one. Or is it?

10 Benefits Of Submitting Your Articles To Ezines


1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link.

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits


Would you like an Internet Marketing tool that can put your efforts on autopilot?

Fishing For Ezine Subscribers


The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base


Do you publish an e-zine or newsletter?

Top 10 Reasons to Use a Blog to Publish Your Ezine


Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

How to Grow Your Ezine Subscriber List


Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.

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Changi Airport seeks F&B partner for Western fast food concession in T3 - The Moodie Davitt Report  The Moodie Davitt Report

SINGAPORE. Changi Airport Group (CAG) is seeking a partner to run a brand name Western fast food concession in 233sq m of space at Singapore Changi ...


Four German airports strike innovative advertising partnership - The Moodie Davitt Report  The Moodie Davitt Report

GERMANY. Munich, Stuttgart, Düsseldorf and Hamburg airports have partnered to create Airportconnect, a new advertising *service* that allows media buyers ...


OOH segment leads strongest quarter for 18 years in US media advertising sales - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Total media advertising sales in the US in Q4 2018 showed the strongest quarterly growth for 18 years, according to new figures from the Out ...


Grab appoints Sean Mayo as Vice President of Partnerships - The Moodie Davitt Report  The Moodie Davitt Report

Mayo will lead the airport e-commerce platform into “the next stage of its growth” as it seeks further growth within the USA and internationally.


Mount Charles invests £1 million in upgraded F&B area at Belfast International Airport - The Moodie Davitt Report  The Moodie Davitt Report

NORTHERN IRELAND. A newly-named and revamped food & beverage area, The Northern QTR, has been unveiled at Belfast International Airport.


Changi Airport Group seeks F&B partners for T1 café and kiosk concessions - The Moodie Davitt Report  The Moodie Davitt Report

SINGAPORE. Changi Airport Group (CAG) is seeking partners to run two brand name café concessions and four speciality F&B kiosk concessions at Singapore ...


Mars International Travel Retail goes 'full throttle' with M&M's airport campaign - The Moodie Davitt Report  The Moodie Davitt Report

Mars Wrigley International Travel Retail has begun rolling out an unprecedented airport advertising and communications campaign to celebrate the launch of a ...


Industry legend Colm McLoughlin celebrates his 50th anniversary in duty free - The Moodie Davitt Report  The Moodie Davitt Report

[Click on the icon to view a special film produced by The Moodie Davitt Report to celebrate Colm McLoughlin's extraordinary career story.] UAE. Dubai Duty Free ...


A film tribute: Colm McLoughlin, travel retail statesman, celebrates 50 years in duty free - The Moodie Davitt Report  The Moodie Davitt Report

The Moodie Davitt Report is delighted to present a special video tribute to Dubai Duty Free Executive Vice Chairman & CEO Colm McLoughlin, who celebrates ...


The Moodie Davitt eZine: Celebrating the best of social and digital media - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail's Lookbook. We bring you extensive coverage of The Moodies Awards, which underline ...


Interview: La Prairie an early adopter for '360 degree' airport marketing revolution at Frankfurt Airport - The Moodie Davitt Report  The Moodie Davitt Report

Frankfurt Airport has introduced a pioneering communications package, with upscale luxury Swiss skincare brand La Prairie the first partner. The Moodie Davitt ...


Masters of Money LLC Launches What Could Be “The Most Powerful Making & Saving Money Website of 2018"  PR Web

New York, NY (PRWEB) August 09, 2018 -- Masters of Money, LLC., currently the fastest growing business opportunity company on the internet, launched their.


eightytwenty Wins Bosch Digital Marketing Account  AdWorld

Following a competitive pitch process, BSH Hausgeräte GmbH has appointed eightytwenty as their digital partner in Ireland with work commencing in April 2019.


eightytwenty Picks Up Kepak's Digital Marketing Account  AdWorld

After a competitive three-way pitch, eightytwenty has picked up the digital marketing account for Kepak Group, one of Ireland's largest food producers with a ...


Karen Nelson-Field to Reveal 'Benchmark Series' Results at Marketing Soc Event  AdWorld

Karen Neslon-Field. The Marketing Society of Ireland, in association with RTÉ, will host globally renowned media innovation expert Professor Karen ...


Behavioural Science Expert Scott Young to Speak at Marketing Society Seminar  AdWorld

Behavioural science and its power to incite positive change among targeted audiences is the topic of the next Marketing Society's evening time seminar.


The Moodies 2019 winners revealed: recognising the best in airport and travel retail digital, social media & marketing - The Moodie Davitt Report  The Moodie Davitt Report

The Moodie Davitt Report announces the full list of winners of The Moodies – digital, social media & marketing awards – for 2019. The winners are revealed ...


The Moodie Davitt eZine: Cyril Camus in pursuit of the world's highest-quality Cognac - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail's Lookbook. Cognac house Camus, now in its fifth generation under the leadership of ...


“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report  The Moodie Davitt Report

Retail & Properties Unit Head Karl-Heinz Dietrich says that no passenger “will leave the airport without noticing the brand” after Swiss skincare house La Prairie ...


Marketing Matters: Gavin Megaw briefs on the art of engagement and Brexit  Extra.ie

Gavin Megaw was in Dublin to brief clients on the art of engagement in the age of fake news and also give his views on Brexit,


Angela Scanlon to MC the Smart Marketing Awards  AdWorld

TV personality Angela Scanlon is to MC at the An Post Smart Marketing Awards which will take place on May 30 in Dublin's Mansion House. Entries to the ...


FMI Forges New Marketing Partnership with Virgin Media Business  AdWorld

Virgin Media Business has formed a strategic marketing partnership with FMI, the largest and leading independent field marketing company in Ireland, ...


Tourism Ireland Marketing Budget Increased to €45m as it Targets Ambitious Growth  AdWorld

Tourism Ireland is to spend €45m on promoting Ireland as a destination for tourists in 2019 after it was revealed that it had secured an additional €10m to go ...


Connector Hosts Pop Up Cinema to Showcase Award Winning Marketing Case Studies  AdWorld

Connector Cinema made its debut to a packed house at the Brooks Hotel private cinema in Drury Street last week. A new initiative from Connector, the ...


Marketing Soc's Future Council to Host Speed Networking Event  AdWorld

The Marketing Society's Future Council is kicking off its 2019 events calendar with '7 Minutes in Heaven,' a speed networking event which will be held in The ...


The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the ...


WFA President David Wheldon to Address Navigating the Marketing Maze Conference  AdWorld

The President of the World Federation of Advertisers, David Wheldon is one of the keynote speakers at the forthcoming Navigating the Marketing Maze ...


How the world's largest health and beauty retailer is using personalised marketing and predictive modelling to drive growth - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Hong Kong-based AS Watson Group is using predictive modelling and advanced CRM (customer relationship management) techniques in ...


45% of Marketers Plan to Increase Investment in 2019 According to Irish Times/MediaCom/MII Survey  AdWorld

Some 45% of marketers in Ireland plan to increase their spend in 2019 according to the latest Marketing Sentiment Survey carried out by MediaCom in ...


Newswire & Press Release / Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era - Direct Marketing - Mobile Marketing Association (MMA)  Newswire Today

Report provides first comprehensive list of digital media platforms' data policies and recommendations for how marketers can achieve effective multi-touch ...


'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report  The Moodie Davitt Report

The Unilever clinical skincare brand is hoping to crack the travel retail market as it debuts at the TFWA World Exhibition this week.


Adworld Ezine  AdWorld

Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the ...


What's New in Digital?  AdWorld

It's that time of year when people look for the shiny new thing in digital that they can stuff into their marketing plan for the year. So, what exactly will 2019 unleash ...


Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report  The Moodie Davitt Report

Aude Bourdier, well known for her time in travel retail with Bacardi, is named Marketing Director for Brown-Forman Global Travel Retail and Developed APAC.


An Post Smart Marketing Awards Shortlist Announced  AdWorld

Many of Ireland's top above and below the line agencies drawn from both the creative and media sectors have made it on to the shortlist for this year's An Post ...


Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Delhi Duty Free has won two awards at the ET Now Star of the Industry Awards for excellence in branding and marketing. ET Now is a business and ...


Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ...


What Will 2019 Bring?  AdWorld

OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands. New Year's Resolutions aren't just for ...


The Shilla Duty Free launches marketing drive for Japanese Golden Week and Chinese Labour Day - The Moodie Davitt Report  The Moodie Davitt Report

SOUTH KOREA. The Shilla Duty Free is launching a promotional drive to coincide with two vital travel occasions, Golden Week in Japan and China's Labour ...


Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Mumbai Duty Free has launched its latest marketing campaign called 'Pay Zero' in association with Indian film star Shah Rukh Khan. It coincides with ...


Stop Selling and Start Communicating  AdWorld

When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin or Cork when they can buy from ...


Ad of the Week: Three Ireland Connects Arranmore  AdWorld

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Finian Murphy Appointed Marketing Director of Core  AdWorld

Finian Murphy has been appointed as marketing director of Core, Ireland's largest marketing communications company. Murphy joined Core in 2014 and prior to ...


Marketers Concerned by the Digital Skills Gap  AdWorld

Marketers are concerned about the digital skills shortage that exists and the impact this could have on the success of the companies they work for according to a ...


The Irish Times, MediaCom and the Marketing Institute of Ireland Present the Marketing Sentiment Survey 2019  AdWorld

The findings of the Marketing Sentiment Survey 2019, which produced by MediaCom in partnership with the Irish Times and the Marketing Institute will be ...


Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT  Search Engine Land

This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ...


16 Ways to Improve Your Content Marketing Strategy  CIO

Web *content* strategy experts share their top tips for how to increase traffic to your Web or ecommerce site.


Marketing Society Future Council Seeks New Applications  AdWorld

The Marketing Society Future Council is looking to recruit three new members at the start of 2019. The invitation to apply is open to those who have been ...


Backup Marketing Launches New Sampling Platform for CPG Firms  AdWorld

The Irish shopper marketing agency Backup Marketing has launched a new marketing platform called 'inhand' that uses product samples to link advertising ...


Ad of the Week: Home Movers and Mortgage Switchers  AdWorld

Ulster Bank has kicked off the New Year by launching its 'Home Movers and Mortgage Switchers' ad campaign, aimed at families that are looking for more space ...


Marketing Society Research Excellence Awards Shortlist Announced  AdWorld

The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon. The Awards are now in their 10th year and 2018 saw ...


What is Domain Authority and Why Is It Important to Your Website?  Small Business Trends

What is domain authority? It's one of the ranking factors that will help to determine where your website winds up on search engine result pages (SERPs).


Digital Advertising Attracts Most Complaints to ASAI in 2018  AdWorld

A total of 1,682 written complaints concerning 1,183 advertisements were received by the Advertising Standards Authority for Ireland (ASAI) last year, according ...


Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report  The Moodie Davitt Report

Scotch whisky brand Dewar's has launched a US$15 million global marketing push as part of its Live True campaign. Brand owner Bacardi said the campaign ...


Radio's Overnight Success  AdWorld

The power of radio advertising was demonstrated by the findings of a recent case study involving Irish-owned Flahavan's, writes Gabrielle Cummins. I don't think ...


Deadline for Entries to An Post Smart Marketing Awards Approaching  AdWorld

The deadline for entries to this year's An Post Smart Marketing Awards is rapidly approaching with Friday, April 5th set as 'deadline day.' The categories for this ...


Oliver Poised for Growth With 20 New Hires During 2019  AdWorld

Oliver, the Dublin based creative and marketing communications agency, is to create an additional 20 jobs in 2019, according to its managing director Mark ...


Media Spend in Ireland to Grow by Just 0.6% in 2019 Says Core  AdWorld

Core, Ireland's largest marketing communications company, is forecasting that total media spend in Ireland will grow by just 0.6% in 2019 to €1.044 billion.


From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report  The Moodie Davitt Report

Welcome to a special edition of The Moodie Davitt e-Zine Spotlight Series, which honours Dubai Duty Free's 35th anniversary, which took place yesterday (20 ...


The Changing Face of the Media Landscape  AdWorld

What does it mean for brands, asks Cathal O'Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we hung on the wise words of ...


Guerlain puts storytelling centre stage with Olfaplay app and podcast - The Moodie Davitt Report  The Moodie Davitt Report

Guerlain hopes to create a global fragrance community with the Olfaplay app. French beauty house Guerlain has introduced a major new digital/social media ...


Merging insight and tech to drive purchase: dcGTR enters travel retail with “disruptive” shopper marketing tools - The Moodie Davitt Report  The Moodie Davitt Report

Shopper marketing agency dcactiv and well-known industry figure Alan Brennan team up to offer “first-to-market technology” to travel retail partners, based ...


Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK's mobile app at Hong Kong ...


Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report  The Moodie Davitt Report

Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut.


Irish Life Embraces Change with New Campaign  AdWorld

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Interview: Perfumist's Frederick Besson on merging the physical and digital in travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Besson's clever app – Perfumist – gives control to consumers looking to find the fragrances that are just right for them, or a significant other.


A Complete PPC Marketing Guide for Beginners  Search Engine Journal

A Beginner's Guide to Pay Per Click Marketing will guide you through the fundamentals and essentials of PPC. Learn how to do PPC right with this ebook!


Godiva plans ambitious growth plan for café concept - The Moodie Davitt Report  The Moodie Davitt Report

Belgian chocolatier Godiva has revealed plans to increase its Godiva Cafés network fivefold by 2024. Its '5X' strategy includes opening 2,000 outlets worldwide ...


Packed.House Announces Key Team Promotions  AdWorld

The media and *content* studio, Packed.House, has announced the promotions of Mark Corrigan to Head of Revenue and Eilís Smith to Head of Marketing and ...


Chemistry Launches New Campaign for Center Parcs Ahead of Summer Opening  AdWorld

With the Longford-based Center Parcs set to open its doors this Summer, Chemistry has launched a new campaign for the destination which is aimed at Irish ...


Godiva unveils new seasonal collections and sets sights on Café expansion - The Moodie Davitt Report  The Moodie Davitt Report

Belgian chocolatier Godiva has its sights set on travel retail expansion through new collections and the rapid extension of its network of Godiva Cafés.


Newswire & Press Release / Mobile Marketing Association Reveals Brands Need A 'One Second Strategy' - Marketing / Newswire / PR - Mobile Marketing Association (MMA)  Newswire Today

Groundbreaking Scientific Neuroscience Cognition Research Assesses the Time Needed to Trigger Cognitive Processing of Advertising in a Mobile ...


Interview: “Bridge brand” Nuxe extends its pharmacy expertise to travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Laboratoire Nuxe Global Travel Retail Director Marion Bruimaud sets outs the company's vision for travel retail as the brand grows quickly in the channel.


DFS Group's Sibylle Scherer named President of Maison Chandon - The Moodie Davitt Report  The Moodie Davitt Report

FRANCE/HONG KONG. LVMH Group today announced the appointment of Sibylle Scherer as President of Maison Chandon. Ms Scherer is currently President ...


Judges announced for the Franchise Marketing Awards 2019 Blog  The Franchise Magazine

We're thrilled to announce this year's panel of esteemed judges who will be carefully considering your entries for the Franchise Marketing Awards 2019.


Irish Times Grows Print & Digital Daily Sales by 2% to 79406  AdWorld

Steady growth in its digital offering has pushed combined average daily sales of the Irish Times up to 79,406 copies for both its print and ePaper editions in the ...


Vinay Golikeri named Bacardi Global Travel Retail Managing Director replacing Mike Birch - The Moodie Davitt Report  The Moodie Davitt Report

Vinay Golikeri: “A blend of commercial, operational and marketing acumen coupled with a passion for creating win-win relationships.''Vinay Golikeri has been ...


Mindshare Publishes Future Now to Help Brands Solve Challenges  AdWorld

It's that time of the year when media agency groups publish their forecasts for the year ahead and take stock of the likely trends that will have an impact on the ...


Jing Daily: Will cross-border selling via WeChat be the next big thing for travel retail? - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. The Chinese social networking site WeChat offers innovative opportunities for travel retailers to sell to customers even outside the airport, argues a ...


“Nurturing top talent”: Luxottica makes senior changes to regional travel retail teams - The Moodie Davitt Report  The Moodie Davitt Report

Luxottica Group has made two key appointments to its travel retail team in the EMEA and APAC regions. Yann Ehrbar has been named Regional Sales Director ...


Molton Brown launches new range as part of fragrance-first strategy in travel retail - The Moodie Davitt Report  The Moodie Davitt Report

The eau de parfum collection will launch in September. “2019 will be a key year for Molton Brown within travel retail,” said the company.


Performance of Irish Advertising Market Lags Considerably Behind UK and Europe Says MediaCom  AdWorld

Despite a buoyant and growing economy, unemployment rates at an all-time low and relatively low media costs, Ireland currently has the lowest advertising ...


Shortlist revealed for The Moodies – the travel retail digital & social media awards - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. The shortlisted finalists for The Moodies – the only travel retail and airport digital, social media & marketing awards – are revealed today via ...


Aperol a key strategic focus for Campari Global Travel Retail in the Americas - The Moodie Davitt Report  The Moodie Davitt Report

Campari Global Travel Retail has said Aperol is a key strategic focus for the Americas, with distribution growing across South America and the USA.


Sprout Social Expands as Demand for Social Media Services Increases  AdWorld

Sprout Social, a leading provider of social media marketing and analytics solutions for business is to expand its Irish operations with the addition of 60 new staff ...


The Science Behind Estimating Ad Spend – Accurately  AdWorld

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish ...


Mumbai Duty Free rides high on major marketing campaign with double-digit sales growth - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. A powerful marketing campaign, new store openings and passenger growth contributed to robust sales growth at Mumbai Duty Free in May. Moodie ...


Starcom Kicks Off Amazon Adspend With AIB Campaign  AdWorld

With more advertising spend expected to flow into the coffers of the online retail giant Amazon, the Core-owned media agency Starcom says that it has ...


Core Appoints Liam Wielopolski as Executive Creative Director  AdWorld

Core, Ireland's largest marketing communications company, has appointed Liam Wielopolski as Executive Creative Director, a new role within the group as it ...


Playgroud design: Monstrum  CLAD Global

Danish playground designers Monstrum have revolutionised playgrounds, creating statement spaces which become landmarks for their neighbourhood.


Tourism Ireland Targets High Spending Chinese Tourists  AdWorld

Tourism Ireland is doubling its marketing investment in China to €1m and double its marketing team to 12 as part of drive to attract 200,000 Chinese tourists to ...


Lily O'Brien's 'Share Wisely' Campaign  AdWorld

The Irish chocolate brand Lily O'Brien's has launched a new brand campaign called Share Wisely which explores the dilemma between sharing and keeping, ...


ŠKODA - Made for a new Ireland  AdWorld

Ireland is a changed landscape. Some changes were needed, like our three passed referendums. Some changes have been more elaborate. Like Poke Bowl ...


Atomic to Host ABM Workshop for Marketers  AdWorld

The Dublin-based B2B marketing agency Atomic Beta is teaming up with global research and advisory firm SiriusDecisions to host a workshop to help Ireland's ...


You & Mr Jones Buys Controlling Stake in Oliver Parent  AdWorld

The US-headquartered brand-tech group You & Mr Jones has acquired a majority shareholding in the Inside Ideas Group, the parent company of Oliver the ...


Interview: Too Faced makes travel retail debut as it strives to 'paint the world pink' - The Moodie Davitt Report  The Moodie Davitt Report

Get ready for a “kick ass” story. As fast-growing, Estée Lauder Companies-owned make-up brand Too Faced makes its travel retail debut with DFS at New York ...


New Digital Options Fuel OOH Q1 Growth  AdWorld

The Irish OOH market got off to a strong start in 2019, driven primarily by increased investment from advertisers in Digital Out of Home formats, according to PML ...


Guaranteed Irish Launches €1.2m Cross Platform Campaign  AdWorld

Guaranteed Irish, the not-for-profit organisation has launched a €1.2m multi-channel marketing and advertising campaign spanning radio, print and digital which ...


Ad of the Week: Bank of Ireland & TBWADublin 'Begin'  AdWorld

Bank of Ireland has launched a new brand platform and advertising campaign called 'Bank of Ireland Begin.' The new brand positioning reflects the bank's ...


Ad of the Week: We Cover Courage - Allianz Ireland/In the Company of Huskies  AdWorld

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