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Ezine Marketing Information

10 Effective Ways To Gain More New Ezine Subscribers


1. Swap ads with other ezine publishers.

Guaranteed Ways to Build Up Your Ezine List


Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

Grow Your Business with a Newsletter


You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.

Five Ways To Promote Your Ezine


After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.

Top Seven Ways to Promote your Ezine


Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

10 Tips for Successful Ezine Advertising


If you're like most people starting out on the Internet,you've been along this well-worn path:

How To Choose the Right Ezines For Your Ads


Do you feel bewildered when you begin an Ezine Advertising campaign?

Is Your Ezine Being Zapped?


About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.

Dont Forget About Your Old Ezine Articles


It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it's time to forget about that article and move on to the next one. Or is it?

10 Benefits Of Submitting Your Articles To Ezines


1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link.

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits


Would you like an Internet Marketing tool that can put your efforts on autopilot?

Fishing For Ezine Subscribers


The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base


Do you publish an e-zine or newsletter?

Top 10 Reasons to Use a Blog to Publish Your Ezine


Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

How to Grow Your Ezine Subscriber List


Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.

More Articles from Ezine Marketing Information:
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Interview: La Prairie an early adopter for '360 degree' airport marketing revolution at Frankfurt Airport - The Moodie Davitt Report  The Moodie Davitt Report

Frankfurt Airport has introduced a pioneering communications package, with upscale luxury Swiss skincare brand La Prairie the first partner. The Moodie Davitt ...


The Moodie Davitt eZine: Cyril Camus in pursuit of the world's highest-quality Cognac - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail's Lookbook. Cognac house Camus, now in its fifth generation under the leadership of ...


Garrett Popcorn Shops opens third location at Chicago O'Hare International - The Moodie Davitt Report  The Moodie Davitt Report

USA. Garrett Popcorn Shops has opened a third location at Chicago O'Hare International Airport. Situated in Terminal 5 near Gate M12, it adds to the gourmet ...


Masters of Money LLC Launches What Could Be "The Most Powerful Making…  Virtual-Strategy Magazine

Masters of Money LLC Launches What Could Be "The Most Powerful Making & Saving Money Website of 2018" Masters of Money LLC Launches Powerful New ...


How IT leaders should work with marketing  ComputerWeekly.com

In this week's Computer Weekly, we hear expert advice on how IT and marketing chiefs can work together to deliver a high-quality customer experience.


Chicago cook-off: HMSHost's fifth annual Channel Your Inner Chef contest takes place at O'Hare - The Moodie Davitt Report  The Moodie Davitt Report

USA. HMSHost has hosted its fifth annual Channel Your Inner Chef competition at Chicago O'Hare International Airport, in partnership with the Chicago ...


eightytwenty Picks Up Kepak's Digital Marketing Account  AdWorld

After a competitive three-way pitch, eightytwenty has picked up the digital marketing account for Kepak Group, one of Ireland's largest food producers with a ...


Marketing Matters: Gavin Megaw briefs on the art of engagement and Brexit  Extra.ie

Gavin Megaw was in Dublin to brief clients on the art of engagement in the age of fake news and also give his views on Brexit,


Karen Nelson-Field to Reveal 'Benchmark Series' Results at Marketing Soc Event  AdWorld

Karen Neslon-Field. The Marketing Society of Ireland, in association with RTÉ, will host globally renowned media innovation expert Professor Karen ...


An Post Issues Call for Ireland's Smartest Marketing Ideas  AdWorld

This year's awards will take place in the Mansion House on Thursday, May 30th and the closing dates for entries is Friday, April 5th. An expert panel of judges ...


Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report  The Moodie Davitt Report

Aude Bourdier, well known for her time in travel retail with Bacardi, is named Marketing Director for Brown-Forman Global Travel Retail and Developed APAC.


Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Delhi Duty Free has won two awards at the ET Now Star of the Industry Awards for excellence in branding and marketing. ET Now is a business and ...


How the world's largest health and beauty retailer is using personalised marketing and predictive modelling to drive growth - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Hong Kong-based AS Watson Group is using predictive modelling and advanced CRM (customer relationship management) techniques in ...


The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the ...


Ad of the Week: Home Movers and Mortgage Switchers  AdWorld

Ulster Bank has kicked off the New Year by launching its 'Home Movers and Mortgage Switchers' ad campaign, aimed at families that are looking for more space ...


Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Mumbai Duty Free has launched its latest marketing campaign called 'Pay Zero' in association with Indian film star Shah Rukh Khan. It coincides with ...


Performance of Irish Advertising Market Lags Considerably Behind UK and Europe Says MediaCom  AdWorld

Despite a buoyant and growing economy, unemployment rates at an all-time low and relatively low media costs, Ireland currently has the lowest advertising ...


Connector Hosts Pop Up Cinema to Showcase Award Winning Marketing Case Studies  AdWorld

Connector Cinema made its debut to a packed house at the Brooks Hotel private cinema in Drury Street last week. A new initiative from Connector, the ...


Tourism Ireland Marketing Budget Increased to €45m as it Targets Ambitious Growth  AdWorld

Tourism Ireland is to spend €45m on promoting Ireland as a destination for tourists in 2019 after it was revealed that it had secured an additional €10m to go ...


The Moodies 2019 winners revealed: recognising the best in airport and travel retail digital, social media & marketing - The Moodie Davitt Report  The Moodie Davitt Report

The Moodie Davitt Report announces the full list of winners of The Moodies – digital, social media & marketing awards – for 2019. The winners are revealed ...


Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report  The Moodie Davitt Report

Scotch whisky brand Dewar's has launched a US$15 million global marketing push as part of its Live True campaign. Brand owner Bacardi said the campaign ...


Interview: Whitley Neill gin takes UK market surge into travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Halewood Wines & Spirits Managing Director Global Travel Retail Simon Roffe hails the performance of Whitley Neill gin in the channel over the past year, and ...


'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report  The Moodie Davitt Report

The Unilever clinical skincare brand is hoping to crack the travel retail market as it debuts at the TFWA World Exhibition this week.


The Irish Times, MediaCom and the Marketing Institute of Ireland Present the Marketing Sentiment Survey 2019  AdWorld

The findings of the Marketing Sentiment Survey 2019, which produced by MediaCom in partnership with the Irish Times and the Marketing Institute will be ...


Newswire & Press Release / Mobile Marketing Association Reveals Brands Need A 'One Second Strategy' - Marketing / Newswire / PR - Mobile Marketing Association (MMA)  Newswire Today

Groundbreaking Scientific Neuroscience Cognition Research Assesses the Time Needed to Trigger Cognitive Processing of Advertising in a Mobile ...


45% of Marketers Plan to Increase Investment in 2019 According to Irish Times/MediaCom/MII Survey  AdWorld

Some 45% of marketers in Ireland plan to increase their spend in 2019 according to the latest Marketing Sentiment Survey carried out by MediaCom in ...


Adworld Ezine  AdWorld

Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the ...


Marketing Soc's Future Council to Host Speed Networking Event  AdWorld

The Marketing Society's Future Council is kicking off its 2019 events calendar with '7 Minutes in Heaven,' a speed networking event which will be held in The ...


WFA President David Wheldon to Address Navigating the Marketing Maze Conference  AdWorld

The President of the World Federation of Advertisers, David Wheldon is one of the keynote speakers at the forthcoming Navigating the Marketing Maze ...


Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ...


From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report  The Moodie Davitt Report

Welcome to a special edition of The Moodie Davitt e-Zine Spotlight Series, which honours Dubai Duty Free's 35th anniversary, which took place yesterday (20 ...


Irish Sponsorship Market to Increase by 11% in 2019 According to Onside  AdWorld

Irish sponsors are set to up their game in 2019 with 1 in 2 of them planning to increase their spend, according to sponsorship consultancy Onside which has ...


Drinks Companies Sign Up to IARD Initiative Covering Advertising & Marketing  AdWorld

The Alcohol Beverage Federation of Ireland (ABFI) has welcomed a new initiative that will see many leading Irish drinks companies sign up to a deal with a ...


Marketers Concerned by the Digital Skills Gap  AdWorld

Marketers are concerned about the digital skills shortage that exists and the impact this could have on the success of the companies they work for according to a ...


Newswire & Press Release / Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More than 40... - Marketing / Newswire / PR - Selligent SA  Newswire Today

TI Media boasts an impressive 160-year heritage & portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper*, ...


Daigou business strong as Chinese arrivals to South Korea surge; Market rises 10.5% - The Moodie Davitt Report  The Moodie Davitt Report

So far, so good. January numbers make encouraging reading for Korean travel retailers and the brands which supply the world's biggest duty free market.


Marketing Society Research Excellence Awards Shortlist Announced  AdWorld

The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon. The Awards are now in their 10th year and 2018 saw ...


The Moodies 2018: Deadline extended to nominate the best in travel retail digital, social media & marketing - The Moodie Davitt Report  The Moodie Davitt Report

The deadline to enter this year's Moodies Awards for social and digital media and marketing has been extended to 28 January at the request of industry ...


Backup Marketing Launches New Sampling Platform for CPG Firms  AdWorld

The Irish shopper marketing agency Backup Marketing has launched a new marketing platform called 'inhand' that uses product samples to link advertising ...


Oliver Poised for Growth With 20 New Hires During 2019  AdWorld

Oliver, the Dublin based creative and marketing communications agency, is to create an additional 20 jobs in 2019, according to its managing director Mark ...


How to Create an Online Magazine  Chron.com

Creating an online magazine requires following a series of coordinated steps that help you develop a professional finished product. An electronic magazine, or ...


Marketing Society Future Council Seeks New Applications  AdWorld

The Marketing Society Future Council is looking to recruit three new members at the start of 2019. The invitation to apply is open to those who have been ...


DFS Group's Sibylle Scherer named President of Maison Chandon - The Moodie Davitt Report  The Moodie Davitt Report

FRANCE/HONG KONG. LVMH Group today announced the appointment of Sibylle Scherer as President of Maison Chandon. Ms Scherer is currently President ...


Mumbai Duty Free rides high on major marketing campaign with double-digit sales growth - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. A powerful marketing campaign, new store openings and passenger growth contributed to robust sales growth at Mumbai Duty Free in May. Moodie ...


Irish Times Grows Print & Digital Daily Sales by 2% to 79406  AdWorld

Steady growth in its digital offering has pushed combined average daily sales of the Irish Times up to 79,406 copies for both its print and ePaper editions in the ...


What is Domain Authority and Why Is It Important to Your Website?  Small Business Trends

What is domain authority? It's one of the ranking factors that will help to determine where your website winds up on search engine result pages (SERPs).


The Science Behind Estimating Ad Spend – Accurately  AdWorld

Elisa Daly explains the science behind creating reliable advertising spend estimates. Transparency is a buzz word that permeates conversations in the Irish ...


Guerlain puts storytelling centre stage with Olfaplay app and podcast - The Moodie Davitt Report  The Moodie Davitt Report

Guerlain hopes to create a global fragrance community with the Olfaplay app. French beauty house Guerlain has introduced a major new digital/social media ...


“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report  The Moodie Davitt Report

Retail & Properties Unit Head Karl-Heinz Dietrich says that no passenger “will leave the airport without noticing the brand” after Swiss skincare house La Prairie ...


The Changing Face of the Media Landscape  AdWorld

What does it mean for brands, asks Cathal O'Reilly? Almost ten years ago, I sat in a crowded room full of marketing students as we hung on the wise words of ...


Markus Ettlin leaves senior marketing role at Gebr Heinemann - The Moodie Davitt Report  The Moodie Davitt Report

Markus Ettlin leaves his post as Director Marketing at Gebr Heinemann after 18 years. He was a key influence in developing the Heinemann Duty Free brand ...


You & Mr Jones Buys Controlling Stake in Oliver Parent  AdWorld

The US-headquartered brand-tech group You & Mr Jones has acquired a majority shareholding in the Inside Ideas Group, the parent company of Oliver the ...


Interview: Perfumist's Frederick Besson on merging the physical and digital in travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Besson's clever app – Perfumist – gives control to consumers looking to find the fragrances that are just right for them, or a significant other.


Media Spend in Ireland to Grow by Just 0.6% in 2019 Says Core  AdWorld

Core, Ireland's largest marketing communications company, is forecasting that total media spend in Ireland will grow by just 0.6% in 2019 to €1.044 billion.


Lindt targets the Asian market with limited-edition Lindor Matcha - The Moodie Davitt Report  The Moodie Davitt Report

Lindt & Sprüngli Travel Retail has extended its Lindor line with its Matcha limited edition. The new tube offers 387g of white chocolate-shelled truffles infused ...


16 Ways to Improve Your Content Marketing Strategy  CIO

Web *content* strategy experts share their top tips for how to increase traffic to your Web or ecommerce site.


Call for Entries for Marketing Society's Research Excellence Awards 2018  AdWorld

The Marketing Society has launched a call for entries to the 2018 Research Excellence Awards which will be held on Friday, December 7th. To mark the 10th ...


WFA President David Wheldon to Speak at Marketing Society Event  AdWorld

The Marketing Society of Ireland will host David Wheldon, President of the World Federation of Advertisers and Chief Marketing Officer for Royal Bank of ...


How CBD Can Help You - Everything to Know About CBD Oil from Legality to Medicinal Benefits  Esquire

From bud and vape oils to bath bombs and body lotions, everything is getting infused with CBD. Here's what you should know about it before opting in.


Airport Authority Hong Kong and JCDecaux launch mobile digital advertising platform with Shiseido - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Airport Authority Hong Kong (AAHK) and JCDecaux have partnered to launch a new digital advertising platform on AAHK's mobile app at Hong Kong ...


Atomic to Host ABM Workshop for Marketers  AdWorld

The Dublin-based B2B marketing agency Atomic Beta is teaming up with global research and advisory firm SiriusDecisions to host a workshop to help Ireland's ...


Nassau Lynden Pindling International Airport issues RFP for hotel - The Moodie Davitt Report  The Moodie Davitt Report

THE BAHAMAS. Nassau Airport Development (NAD) company has issued a request for proposal (RFP) for an onsite hotel at Lynden Pindling International ...


Holovis targets cinema market with launch of new company  Attractions Management

Our team allows us to provide a full turnkey solution, from media and *content* creation through to software configuration and engineering design and delivery


Gauging the Cannabis Industry at Green Market Summit  Freedom Leaf

Financial experts gathered at the World Trade Center in New York on Sept. 14 to discuss the current state of cannabis and its overall economic potential to reach ...


Making HK's insurance market competitive again in 2019 | FinTech  Enterprise Innovation

In an industry that estimated at over HK$489 billion, how can an insurance company compete and be effective in the face of stiff competition from much larger ...


Chemistry Launches New Campaign for Center Parcs Ahead of Summer Opening  AdWorld

With the Longford-based Center Parcs set to open its doors this Summer, Chemistry has launched a new campaign for the destination which is aimed at Irish ...


Big Tobacco Makes Major Move into Canadian Cannabis Market  Freedom Leaf

On Dec. 7, Cronos Group announced it had sold 45% of the company to U.S. tobacco giant Altria Group for $1.8 billion. Altria owns the No. 1 cigarette brand ...


Interview: “Bridge brand” Nuxe extends its pharmacy expertise to travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Laboratoire Nuxe Global Travel Retail Director Marion Bruimaud sets outs the company's vision for travel retail as the brand grows quickly in the channel.


An Post Teams Up With IAPI to Promote Direct Mail  AdWorld

In a bid to highlight Direct Mail as one of the most powerful and effective advertising media, An Post have kicked off the New Year by announcing an exciting ...


Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT  Search Engine Land

This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ...


Lily O'Brien's 'Share Wisely' Campaign  AdWorld

The Irish chocolate brand Lily O'Brien's has launched a new brand campaign called Share Wisely which explores the dilemma between sharing and keeping, ...


Are Backlinks Still Relevant for SEO in 2017?  Business 2 Community

I am often asked: What is a backlink? and Should I still care about them? Backlinks are essential for a successful website, and when you are deciding how you ...


AAI Advertisers' Toolkit Seminar to Focus on Marketing Effectiveness  AdWorld

Alan Cox, CEO of Core, Karen Hand, founder of Strategy & Research and Jimmy Murphy, President of IAPI and director of Publicis Dublin will all speak at the ...


Chris Upton Appointed CEO of Havas Dublin  AdWorld

Havas Dublin has appointed Chris Upton as the agency's new CEO. A well-known figure within the industry, Upton was one of the co-founders and shareholders ...


AIB Lights the Way to Ireland's Biggest OOH Special  AdWorld

As part of its OOH media planning, AIB has unveiled a customised billboard that uses the full width of a 240 sheet billboard located in Ranelagh, making it the ...


World exclusive – China Duty Free Group and Alibaba sign far-reaching strategic alliance - The Moodie Davitt Report  The Moodie Davitt Report

In a blockbuster agreement, China's e-commerce and travel retail giants today laid out the blueprint for what they call a “new model for tourism shopping”.


Understanding Marketing Efficiency, Marketing Cost, Margin and the Price Spread  Kashmir Reader

The marketing efficiency depends on costs, margins and price spread and for continuous observing of marketing efficiency we need to have a rational ...


OOH's Future Re-Framed at PML Group Seminar  AdWorld

Manuel Yoacham (Starcom), Orlagh Keane (Source out of home), Claire Lynch and Grace Kehir (both AIB) attended Now & Next. PML Group played host to a ...


Thinkhouse Documentary About Irish Female Wrestler to Debut on Virgin Media TV  AdWorld

Thinkhouse, the Dublin-based marketing communications agency has created a film about a young Irish female professional wrestler which will be broadcast on ...


Richemont and Alibaba to bring online luxury fashion platform Yoox Net-A-Porter to Chinese market - The Moodie Davitt Report  The Moodie Davitt Report

CHINA. Swiss luxury goods group Richemont and online retail giant Alibaba Group have announced a strategic partnership to bring the online retail platform ...


OOH Market Grows by 3% According to Kinetic  AdWorld

The Irish OOH market grew by around 3% in the first six months of 2018 according to Kinetic. The growth was driven primarily by Digital Out of Home (DOOH) ...


Jing Daily: Swarovski caters to digital-savvy Chinese consumers with omnichannel experience - The Moodie Davitt Report  The Moodie Davitt Report

Swarovski Executive Vice President, Global Marketing Joan Ng explains how the company is reaching its “important” Chinese customers and why digital ...


10 Link Building Strategies To Avoid In 2018  Search Engine People

Shares 39. link-building. As one of the top three ranking signals, backlinks have mattered to search engines for years, and they will most likely continue to matter ...


Tayto Muchos - Publicis Dublin  AdWorld

Tayto is one of the (if not the) most iconic brands in Ireland. They are so quintessentially Irish that they top the list of products that people miss most when they ...


Behaviour & Attitudes Wins Grand Prix at Research Excellence Awards 2018  AdWorld

Behaviour & Attitudes scooped the Grand Prix at the annual Marketing Society's Research Excellence Awards which were held in the Shelbourne Hotel today, ...


Godiva plans ambitious growth plan for café concept - The Moodie Davitt Report  The Moodie Davitt Report

Belgian chocolatier Godiva has revealed plans to increase its Godiva Cafés network fivefold by 2024. Its '5X' strategy includes opening 2,000 outlets worldwide ...


Millennial and Gen Z Muslim travellers drive US$180 billion online travel market, says new report - The Moodie Davitt Report  The Moodie Davitt Report

New intergenerational research on the digital behaviour and attitudes of Muslim travellers reveals a US$180 billion market with vast potential, including for travel ...


Volkswagen Partners with Journal Media on News Audio Bulletin  AdWorld

Journal Media, publisher of TheJournal.ie, has teamed up with Volkswagen Ireland to launch an audio version of its popular “9 at 9” news bulletin which gives ...


Ballymaloe Foods Wins Love Irish Food Brand Development Award  AdWorld

Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded a fully funded €85,000 advertising ...


New Kantar Media Research Sheds a Light on Challenges Facing Advertising and Marketing  AdWorld

Kantar Media, the global media intelligence company has published its annual DIMENSION report which explores the key communication planning, buying and ...


Nestlé targets Millennials in Middle East and Africa travel retail with exclusive products - The Moodie Davitt Report  The Moodie Davitt Report

Nestlé International Travel Retail underlined its commitment to leading innovation in the confectionery category at this week's MEADFA conference in Beirut.


Groupe ADP names Aude Ferrand as Chief Retail Officer - The Moodie Davitt Report  The Moodie Davitt Report

FRANCE. Airports company Groupe ADP has named Aude Ferrand (pictured) as Chief Retail Officer, effective from 1 October. The role includes management of ...


Tourism Ireland Launches First Global Campaign in 7 Years  AdWorld

Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video.


Starcom Kicks Off Amazon Adspend With AIB Campaign  AdWorld

With more advertising spend expected to flow into the coffers of the online retail giant Amazon, the Core-owned media agency Starcom says that it has ...


Nora Torpey Joins RTE as Head of Marketing & Consumer Communications  AdWorld

Nora Torpey has been appointed to the role of Head of Marketing & Consumer Communications with RTÉ. She will take up her new role in early June will report ...


Shortlist revealed for The Moodies – the travel retail digital & social media awards - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. The shortlisted finalists for The Moodies – the only travel retail and airport digital, social media & marketing awards – are revealed today via ...


Mindshare Publishes Future Now to Help Brands Solve Challenges  AdWorld

It's that time of the year when media agency groups publish their forecasts for the year ahead and take stock of the likely trends that will have an impact on the ...


Molton Brown launches new range as part of fragrance-first strategy in travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Molton Brown is to launch an Eau de Parfum (edp) collection in September, part of the brand's fragrance-first strategy in travel retail. As reported, the collection ...


Alexa, Does Anyone Actually Use Voice Search?  AdWorld

Sales of home devices are booming but is anyone actually purchasing anything through voice search? Recent stats would suggest not, the reality is that very few ...


Meet The Woman Who Reinvented Herself And Expanded Her Brand Into 18 Countries  Forbes Now

This Jamaican immigrant shares how she reinvented her personal brand and created exciting new opportunities.





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