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Ezine Marketing Information

10 Effective Ways To Gain More New Ezine Subscribers


1. Swap ads with other ezine publishers.

Guaranteed Ways to Build Up Your Ezine List


Here are tips gleaned from roughly 5 years spent building up an ezine list. I've also incorporated comments and tips from Jenna Glatzer, who successfully built her list up to 75,000 at her excellent site, www.absolutewrite.com

Grow Your Business with a Newsletter


You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.

Five Ways To Promote Your Ezine


After you've spent countless hours creating and publishing your own newsletter online, you still have to consider the fact that merely adding it to your website will not make it an overnight success.

Top Seven Ways to Promote your Ezine


Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.

10 Tips for Successful Ezine Advertising


If you're like most people starting out on the Internet,you've been along this well-worn path:

How To Choose the Right Ezines For Your Ads


Do you feel bewildered when you begin an Ezine Advertising campaign?

Is Your Ezine Being Zapped?


About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all.

Dont Forget About Your Old Ezine Articles


It's over. You've written your ezine article, sent it out to some ezine publishers, posted it to some article banks and announcement groups, and have even had it published in a few ezines. Pretty good, huh! Now it's time to forget about that article and move on to the next one. Or is it?

10 Benefits Of Submitting Your Articles To Ezines


1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link.

Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits


Would you like an Internet Marketing tool that can put your efforts on autopilot?

Fishing For Ezine Subscribers


The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.

Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base


Do you publish an e-zine or newsletter?

Top 10 Reasons to Use a Blog to Publish Your Ezine


Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.

How to Grow Your Ezine Subscriber List


Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.

More Articles from Ezine Marketing Information:
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Easy Training Guides offering proven tutorials to set up online business for no cost  PRUnderground

Easy Training Guides is offering highly potential, advanced and proven online marketing and social media marketing expert training videos that will help one to ...


Mouser Electronics' Newest Methods Technology eZine Explores the Arrival of 5G  EE Journal

July 23, 2019 – Mouser Electronics, Inc., the New Product Introduction (NPI) leader empowering innovation, announces the latest issue of its Methods ...


Informative Report On Online Magazine Market 2019 With key Players – Pearson, McGraw Hill, Sybex, Beacon Press, John Wiley & Sons, Inc, Penguin Random House  Finance Express

Online Magazine Market Analysis 2019-2025. An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of ...


New technology eZine explores the arrival of 5G  Electropages

Mouser has published the latest issue of its Methods technology and solutions eZine. The new issue, The Future with 5G, highlights the imminent arrival of 5G ...


Powerhouse performance: Shiseido's first-half travel retail sales surge by +17.3% to top US$500 million - The Moodie Davitt Report  The Moodie Davitt Report

First-half results for the travel retail business at the global beauty house showed strong double-digit growth on the back of “strategic cross-border marketing” ...


Online Magazine Market Is Thriving Worldwide: Macmillan, Elsevier, Blackwell Science, Wolters Kluwer - Press Release  Digital Journal

In 2018, the global Online Magazine market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during ...


“Best-in-class” Delhi Duty Free completes transformation of retail environment with impressive departures store upgrade - The Moodie Davitt Report  The Moodie Davitt Report

Striking personalised zones for key spirits brands and enhanced space for beauty are among the highlights of the upgraded departures offer at Delhi Duty Free, ...


FAB 2019 proves a triumph for Dubai food & beverage 'disruptor' HWH Investments - The Moodie Davitt Report  The Moodie Davitt Report

We profile HWH Hospitality Investments, the Dubai-based airport food & beverage operator that took the recent 2019 Airport Food & Beverage (FAB) Awards in ...


The Moodie Davitt eZine: Celebrating the best of social and digital media - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail's Lookbook. We bring you extensive coverage of The Moodies Awards, which underline ...


Interview: La Prairie an early adopter for '360 degree' airport marketing revolution at Frankfurt Airport - The Moodie Davitt Report  The Moodie Davitt Report

Frankfurt Airport has introduced a pioneering communications package, with upscale luxury Swiss skincare brand La Prairie the first partner. The Moodie Davitt ...


What are the most effective uses of AI in marketing automation?  TechTarget

AI is the go-to answer for process automation problems of many kinds, including marketing automation. But how can AI enhance marketing automation beyond ...


The Moodies 2019 winners revealed: recognising the best in airport and travel retail digital, social media & marketing - The Moodie Davitt Report  The Moodie Davitt Report

The Moodie Davitt Report announces the full list of winners of The Moodies – digital, social media & marketing awards – for 2019. The winners are revealed ...


The Moodie Davitt eZine: Cyril Camus in pursuit of the world's highest-quality Cognac - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Welcome to The Moodie Davitt eZine – Travel Retail's Lookbook. Cognac house Camus, now in its fifth generation under the leadership of ...


Masters of Money LLC Launches What Could Be “The Most Powerful Making & Saving Money Website of 2018"  PR Web

New York, NY (PRWEB) August 09, 2018 -- Masters of Money, LLC., currently the fastest growing business opportunity company on the internet, launched their.


Behavioural Science Expert Scott Young to Speak at Marketing Society Seminar  AdWorld

Behavioural science and its power to incite positive change among targeted audiences is the topic of the next Marketing Society's evening time seminar.


Lotte to launch Let's Do something Fun marketing campaign - The Moodie Davitt Report  The Moodie Davitt Report

SOUTH KOREA. Lotte Duty Free's summer campaign, called Let's Do something Fun, will kick off tomorrow (2 July). Lotte has collaborated with a number of ...


eightytwenty Wins Bosch Digital Marketing Account  AdWorld

Following a competitive pitch process, BSH Hausgeräte GmbH has appointed eightytwenty as their digital partner in Ireland with work commencing in April 2019.


Publicis Dublin Wins Agency of the Year at An Post Smart Marketing Awards  AdWorld

Publicis Dublin picked up the coveted Agency of the Year Award at the An Post Smart Marketing Awards which were held in the Mansion House in Dublin.


Marketing Matters: Gavin Megaw briefs on the art of engagement and Brexit  Extra.ie

Gavin Megaw was in Dublin to brief clients on the art of engagement in the age of fake news and also give his views on Brexit,


TFWA Asia Pacific Conference: Asia's buoyant travel market and the changing face of travel retail - The Moodie Davitt Report  The Moodie Davitt Report

The TFWA Asia Pacific Conference 2019 took place yesterday and covered a range of topics from new advances in retail to sustainability, regulation and people ...


“Unbeatable awareness" – La Prairie partners with Frankfurt Airport in pioneering 360 degree marketing package - The Moodie Davitt Report  The Moodie Davitt Report

Retail & Properties Unit Head Karl-Heinz Dietrich says that no passenger “will leave the airport without noticing the brand” after Swiss skincare house La Prairie ...


How the world's largest health and beauty retailer is using personalised marketing and predictive modelling to drive growth - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Hong Kong-based AS Watson Group is using predictive modelling and advanced CRM (customer relationship management) techniques in ...


eightytwenty Picks Up Kepak's Digital Marketing Account  AdWorld

After a competitive three-way pitch, eightytwenty has picked up the digital marketing account for Kepak Group, one of Ireland's largest food producers with a ...


Ezine Articles & Press Releases Supplied As Bad Backlink Examples In WMT  Search Engine Land

This week Google supplied example backlinks from Ezine Articles and a press release in Webmaster Tools. These are examples of links which Google felt were ...


Connector Hosts Pop Up Cinema to Showcase Award Winning Marketing Case Studies  AdWorld

Connector Cinema made its debut to a packed house at the Brooks Hotel private cinema in Drury Street last week. A new initiative from Connector, the ...


Dubai Duty Free wins recognition for marketing to Chinese tourists - The Moodie Davitt Report  The Moodie Davitt Report

CHINA/UAE. Dubai Duty Free has been presented with a new award by the China Outbound Tourism Research Institute (COTRI). The travel retailer received a ...


Performance of Irish Advertising Market Lags Considerably Behind UK and Europe Says MediaCom  AdWorld

Despite a buoyant and growing economy, unemployment rates at an all-time low and relatively low media costs, Ireland currently has the lowest advertising ...


Karen Nelson-Field to Reveal 'Benchmark Series' Results at Marketing Soc Event  AdWorld

Karen Neslon-Field. The Marketing Society of Ireland, in association with RTÉ, will host globally renowned media innovation expert Professor Karen ...


Marketing Soc's Future Council to Host Speed Networking Event  AdWorld

The Marketing Society's Future Council is kicking off its 2019 events calendar with '7 Minutes in Heaven,' a speed networking event which will be held in The ...


Deloitte's Heat launches Heat AI for trend predictions  TechTarget

Heat AI is an AI-based advertising platform that claims to predict social trends up to 72 hours before they peak. Heat intends this platform to inform companies ...


MAGNA Forecasts Growth of 3% for Irish Advertising Market in 2019  AdWorld

The global media agency MAGNA, which is part of IPG, has forecast that the Irish advertising market will grow by 3% this year. The forecast comes in the group ...


Ezine - AdWorld.ie  AdWorld

Each week, Adworld.ie sends out an ezine to over 7,478 subscribers, bringing them up to speed with the latest Irish and international news and views from the ...


The Shilla Duty Free launches marketing drive for Japanese Golden Week and Chinese Labour Day - The Moodie Davitt Report  The Moodie Davitt Report

SOUTH KOREA. The Shilla Duty Free is launching a promotional drive to coincide with two vital travel occasions, Golden Week in Japan and China's Labour ...


Market Talk: Smart machines for efficient worksites  MEED

What technologies is Komatsu realising within the construction sector? To date, Komatsu has introduced numerous innovations to the emerging smart ...


SCIEX enters into metabolomics co-marketing agreement - News  spectroscopyNOW.com

SCIEX has entered into a co-marketing agreement with EluciData, an Indian integrated omics platform company providing tools for metabolomics data ...


FMI Forges New Marketing Partnership with Virgin Media Business  AdWorld

Virgin Media Business has formed a strategic marketing partnership with FMI, the largest and leading independent field marketing company in Ireland, ...


Michael Marcano joins The Estée Lauder Companies Travel Retail Worldwide leadership team - The Moodie Davitt Report  The Moodie Davitt Report

Michael Marcano is named in the key role of Vice President/General Manager, Aramis, Designer Fragrances, Origins, Glamglow and BECCA for Travel Retail ...


Ad of the Week: Three Ireland Connects Arranmore  AdWorld

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45% of Marketers Plan to Increase Investment in 2019 According to Irish Times/MediaCom/MII Survey  AdWorld

Some 45% of marketers in Ireland plan to increase their spend in 2019 according to the latest Marketing Sentiment Survey carried out by MediaCom in ...


The Moodies 2018 – Recognising the best in travel retail Digital, Social Media & Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Entries are now being invited for The Moodies, the sixth edition of the annual awards that spotlight digital, social media and marketing excellence across the ...


What is Domain Authority and Why Is It Important to Your Website?  Small Business Trends

What is domain authority? It's one of the ranking factors that will help to determine where your website winds up on search engine result pages (SERPs).


Pernod Ricard Global Travel Retail names Craig Johnson as VP Marketing - The Moodie Davitt Report  The Moodie Davitt Report

Pernod Ricard Global Travel Retail has named Craig Johnson (pictured) as Vice President Marketing, reporting to divisional CEO Mohit Lal. Johnson is currently ...


An Post Issues Call for Ireland's Smartest Marketing Ideas  AdWorld

This year's awards will take place in the Mansion House on Thursday, May 30th and the closing dates for entries is Friday, April 5th. An expert panel of judges ...


What Will 2019 Bring?  AdWorld

OLIVER Ireland CEO Mark McCann gazes into his crystal ball to predict what 2019 has in store for agencies and brands. New Year's Resolutions aren't just for ...


Aperol a key strategic focus for Campari Global Travel Retail in the Americas - The Moodie Davitt Report  The Moodie Davitt Report

Campari Global Travel Retail has said Aperol is a key strategic focus for the Americas, with distribution growing across South America and the USA.


An Post Smart Marketing Awards Shortlist Announced  AdWorld

Many of Ireland's top above and below the line agencies drawn from both the creative and media sectors have made it on to the shortlist for this year's An Post ...


'The ultimate testing ground' – Murad Director of International Marketing Robert Burns on the travel retail opportunity - The Moodie Davitt Report  The Moodie Davitt Report

The Unilever clinical skincare brand is hoping to crack the travel retail market as it debuts at the TFWA World Exhibition this week.


Interview: Whitley Neill gin takes UK market surge into travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Halewood Wines & Spirits Managing Director Global Travel Retail Simon Roffe hails the performance of Whitley Neill gin in the channel over the past year, and ...


Finian Murphy Appointed Marketing Director of Core  AdWorld

Finian Murphy has been appointed as marketing director of Core, Ireland's largest marketing communications company. Murphy joined Core in 2014 and prior to ...


Merging insight and tech to drive purchase: dcGTR enters travel retail with “disruptive” shopper marketing tools - The Moodie Davitt Report  The Moodie Davitt Report

Shopper marketing agency dcactiv and well-known industry figure Alan Brennan team up to offer “first-to-market technology” to travel retail partners, based ...


Mount Charles invests £1 million in upgraded F&B area at Belfast International Airport - The Moodie Davitt Report  The Moodie Davitt Report

NORTHERN IRELAND. A newly-named and revamped food & beverage area, The Northern QTR, has been unveiled at Belfast International Airport.


Firewood Marketing Expands its London Operations  AdWorld

Firewood Marketing, the full-*service* digital marketing and creative agency which has its European headquarters in Dublin, is expanding its London operations, ...


What's New in Digital?  AdWorld

It's that time of year when people look for the shiny new thing in digital that they can stuff into their marketing plan for the year. So, what exactly will 2019 unleash ...


Lindt targets the Asian market with limited-edition Lindor Matcha - The Moodie Davitt Report  The Moodie Davitt Report

Lindt & Sprüngli Travel Retail has extended its Lindor line with its Matcha limited edition. The new tube offers 387g of white chocolate-shelled truffles infused ...


Delhi Duty Free captures branding and marketing awards - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Delhi Duty Free has won two awards at the ET Now Star of the Industry Awards for excellence in branding and marketing. ET Now is a business and ...


Daigou business strong as Chinese arrivals to South Korea surge; Market rises 10.5% - The Moodie Davitt Report  The Moodie Davitt Report

So far, so good. January numbers make encouraging reading for Korean travel retailers and the brands which supply the world's biggest duty free market.


Godiva unveils new seasonal collections and sets sights on Café expansion - The Moodie Davitt Report  The Moodie Davitt Report

Belgian chocolatier Godiva has its sights set on travel retail expansion through new collections and the rapid extension of its network of Godiva Cafés.


Tourism Ireland Marketing Budget Increased to €45m as it Targets Ambitious Growth  AdWorld

Tourism Ireland is to spend €45m on promoting Ireland as a destination for tourists in 2019 after it was revealed that it had secured an additional €10m to go ...


Vinay Golikeri named Bacardi Global Travel Retail Managing Director replacing Mike Birch - The Moodie Davitt Report  The Moodie Davitt Report

Vinay Golikeri: “A blend of commercial, operational and marketing acumen coupled with a passion for creating win-win relationships.''Vinay Golikeri has been ...


Furla travel retail growth hits 16.2% as group sales top €500 million in 2018 - The Moodie Davitt Report  The Moodie Davitt Report

Italian leathergoods brand Furla has produced another year of strong growth in travel retail. In 2018 the channel registered a 16.2% increase over 2017, and it ...


Braun hails “innovative” shop-in-shop concept introduced at Frankfurt Airport - The Moodie Davitt Report  The Moodie Davitt Report

GERMANY. Braun has revamped its four shop-in-shop boutiques in the Pax Airport Shopping electronics stores at Frankfurt Airport. The shop-in-shop concepts ...


Aude Bourdier named to senior travel retail marketing role with Brown-Forman - The Moodie Davitt Report  The Moodie Davitt Report

Aude Bourdier, well known for her time in travel retail with Bacardi, is named Marketing Director for Brown-Forman Global Travel Retail and Developed APAC.


Irish Sponsorship Market to Increase by 11% in 2019 According to Onside  AdWorld

Irish sponsors are set to up their game in 2019 with 1 in 2 of them planning to increase their spend, according to sponsorship consultancy Onside which has ...


Brazilian spirit: Havaianas builds on brand awareness to drive growth in Asia Pacific - The Moodie Davitt Report  The Moodie Davitt Report

Brazilian flip flop and sandal brand Havaianas has underlined travel retail as a priority channel for expansion as it accelerates its growth in Asia Pacific.


Live True: Travel retail ties in with Dewar's US$15 million global marketing campaign - The Moodie Davitt Report  The Moodie Davitt Report

Scotch whisky brand Dewar's has launched a US$15 million global marketing push as part of its Live True campaign. Brand owner Bacardi said the campaign ...


Stop Selling and Start Communicating  AdWorld

When the world is at the fingertips of the younger generation of shoppers, how is your brand going to sell its wares from Dublin or Cork when they can buy from ...


Changi Airport Group seeks F&B partners for T1 café and kiosk concessions - The Moodie Davitt Report  The Moodie Davitt Report

SINGAPORE. Changi Airport Group (CAG) is seeking partners to run two brand name café concessions and four speciality F&B kiosk concessions at Singapore ...


From start-up to US$2 billion powerhouse – The Dubai Duty Free 35th anniversary e-Zine - The Moodie Davitt Report  The Moodie Davitt Report

Welcome to a special edition of The Moodie Davitt e-Zine Spotlight Series, which honours Dubai Duty Free's 35th anniversary, which took place yesterday (20 ...


Interview: “Bridge brand” Nuxe extends its pharmacy expertise to travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Laboratoire Nuxe Global Travel Retail Director Marion Bruimaud sets outs the company's vision for travel retail as the brand grows quickly in the channel.


Perfect Timing: The Very Best Time to Send Email Newsletters  WordStream

Timing is everything – right? Well, it may not be everything, but it certainly matters, especially when it comes to getting subscribers to notice and open your ...


Backup Marketing Launches New Sampling Platform for CPG Firms  AdWorld

The Irish shopper marketing agency Backup Marketing has launched a new marketing platform called 'inhand' that uses product samples to link advertising ...


Shortlist revealed for The Moodies – the travel retail digital & social media awards - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. The shortlisted finalists for The Moodies – the only travel retail and airport digital, social media & marketing awards – are revealed today via ...


Media Spend in Ireland to Grow by Just 0.6% in 2019 Says Core  AdWorld

Core, Ireland's largest marketing communications company, is forecasting that total media spend in Ireland will grow by just 0.6% in 2019 to €1.044 billion.


Mumbai Duty Free launches 'Pay Zero' marketing campaign with Bollywood star - The Moodie Davitt Report  The Moodie Davitt Report

INDIA. Mumbai Duty Free has launched its latest marketing campaign called 'Pay Zero' in association with Indian film star Shah Rukh Khan. It coincides with ...


Jing Daily: Swarovski caters to digital-savvy Chinese consumers with omnichannel experience - The Moodie Davitt Report  The Moodie Davitt Report

Swarovski Executive Vice President, Global Marketing Joan Ng explains how the company is reaching its “important” Chinese customers and why digital ...


Marketing Society Research Excellence Awards Shortlist Announced  AdWorld

The shortlist for the 2018 Research Excellence Awards has been announced was released this afternoon. The Awards are now in their 10th year and 2018 saw ...


Ad of the Week: SPAR Always Changing  AdWorld

SPAR has kicked off a new €1m cross-platform advertising campaign which focuses on the changing shopping habits of people as they travel through the ...


Playgroud design: Monstrum | CLAD  CLAD Global

Danish playground designers Monstrum have revolutionised playgrounds, creating statement spaces which become landmarks for their neighbourhood.


Atomic to Host ABM Workshop for Marketers  AdWorld

The Dublin-based B2B marketing agency Atomic Beta is teaming up with global research and advisory firm SiriusDecisions to host a workshop to help Ireland's ...


Image of the Day: Catching up with CDFG's all-action man - The Moodie Davitt Report  The Moodie Davitt Report

I entered the travel retail industry in the same year as Charles, 1987, and it has been a huge pleasure to see how this much-respected, deeply likeable man's ...


Interview: Perfumist's Frederick Besson on merging the physical and digital in travel retail - The Moodie Davitt Report  The Moodie Davitt Report

Besson's clever app – Perfumist – gives control to consumers looking to find the fragrances that are just right for them, or a significant other.


Irish Life Embraces Change with New Campaign  AdWorld

Irish Life has launched a new cross platform campaign – called 'Embracing Change' – which will be rolled out in stages over the coming months. Created by ...


Ad of the Week: Home Movers and Mortgage Switchers  AdWorld

Ulster Bank has kicked off the New Year by launching its 'Home Movers and Mortgage Switchers' ad campaign, aimed at families that are looking for more space ...


Guerlain puts storytelling centre stage with Olfaplay app and podcast - The Moodie Davitt Report  The Moodie Davitt Report

Guerlain hopes to create a global fragrance community with the Olfaplay app. French beauty house Guerlain has introduced a major new digital/social media ...


Interview: Shiseido Travel Retail gets future-ready with new global headquarters - The Moodie Davitt Report  The Moodie Davitt Report

A living and breathing realisation of Shiseido's vision for the future”: Shiseido Travel Retail President and CEO Philippe Lesné speaks to The Moodie Davitt ...


BBDO Dublin Launches Major Brand Campaign for GAA  AdWorld

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The best of travel food & beverage: FAB 2019 Awards winners revealed - The Moodie Davitt Report  The Moodie Davitt Report

FAB 2019 in Dallas, Texas came to a glittering close with an outstanding awards ceremony in which the travel food & beverage industry's best concepts, offers ...


“Nurturing top talent”: Luxottica makes senior changes to regional travel retail teams - The Moodie Davitt Report  The Moodie Davitt Report

Luxottica Group has made two key appointments to its travel retail team in the EMEA and APAC regions. Yann Ehrbar has been named Regional Sales Director ...


Shining a light on eyewear: Sunglasses Workshop & Awards set for 1 October in Cannes - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Leading brand owners in the travel retail eyewear category have announced details of the 11th Sunglasses Workshop & Awards, which will ...


Deadline for Entries to An Post Smart Marketing Awards Approaching  AdWorld

The deadline for entries to this year's An Post Smart Marketing Awards is rapidly approaching with Friday, April 5th set as 'deadline day.' The categories for this ...


Tourism Ireland Goes All Out to Target US Market  AdWorld

Tourism Ireland in the US has joined forces with Hearst Media – one of the world's largest magazine publishers – in a new initiative to promote the island of ...


New Digital Options Fuel OOH Q1 Growth  AdWorld

The Irish OOH market got off to a strong start in 2019, driven primarily by increased investment from advertisers in Digital Out of Home formats, according to PML ...


How King Power's WeChat mini-program store improves the customer experience for Chinese tourists - The Moodie Davitt Report  The Moodie Davitt Report

THAILAND. King Power International Group (Thailand) has developed its own WeChat mini-program store to cater to Chinese tourists. The e-commerce channel ...


Marketers Concerned by the Digital Skills Gap  AdWorld

Marketers are concerned about the digital skills shortage that exists and the impact this could have on the success of the companies they work for according to a ...


Thinkhouse Signs Up to Industry Pledge to Tackle Climate Change  AdWorld

Thinkhouse, the youth marketing agency, is the first Irish agency to sign up to the open letter pledge to tackle Climate Crisis. The pledge was the international ...


Viña Concha y Toro and DFS bring the Devil's Cellar to Changi Airport - The Moodie Davitt Report  The Moodie Davitt Report

The leading Americas winemaker teams up with DFS to launch Casillero del Diablo Route of Cabernet Sauvignon at Changi in the run-up to its first appearance ...


OOH segment leads strongest quarter for 18 years in US media advertising sales - The Moodie Davitt Report  The Moodie Davitt Report

INTERNATIONAL. Total media advertising sales in the US in Q4 2018 showed the strongest quarterly growth for 18 years, according to new figures from the Out ...


Chris Upton Appointed CEO of Havas Dublin  AdWorld

Havas Dublin has appointed Chris Upton as the agency's new CEO. A well-known figure within the industry, Upton was one of the co-founders and shareholders ...


Interview: Diageo in good shape as Dayalan Nayager hands over travel retail reins - The Moodie Davitt Report  The Moodie Davitt Report

The New Year will usher in a change at the top for Diageo Global Travel as its much-respected Managing Director Dayalan Nayager assumes the key domestic ...


Teeling partners with ARI in whiskey promotions at Dublin and Cork airports - The Moodie Davitt Report  The Moodie Davitt Report

IRELAND. Irish whiskey producer Teeling Whiskey has teamed up with Aer Rianta International (ARI) retail brand The Loop for a series of promotions at Dublin ...





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