|Ezine Marketing Information|
How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign?
Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in?
There are several factors that narrow down the choice for me.
First, I look at the subscriber numbers. If an Ezine has less than 400 subscribers, I move on.
Then I look at the Publication Dates. I prefer to advertise in Ezines that are published weekly, or even more frequently; I don't want to wait a month my ad to appear.
Then I look at the number of ads that appear in each issue. If an Ezine has more than 15 ads per issue, I give it a miss; I want my ad to be seen.
Then I look at the payment method; if the Ezine doesn't accept online payment with the major credit cards, I move on.
Then I look at the Ad Rates - on a 'blind date' like this, the most I'm prepared to pay for an Ezine ad is about $20.
Finally, I look at when the Ezine was last updated. If the Ezine listing is more than 6 months old, the ad rates have probably gone up, or maybe the Ezine itself has folded up.
These are all factors that you can use to narrow down your search for the right Ezine for your Ads. But it's still a 'stab in the dark'.
There's another technique, however, for choosing the right Ezines for your ads. Basically, you want Ezines that will give you a high response-rate to your ad. The following technique will tell you this with pinpoint accuracy. I used this strategy a couple of months ago and it produced excellent results.
First of all, I signed up for a 'Pro' account with ROIBOT, an 'Ad Tracking' service. It costs $17 per month, but you'll get that back easily from a successful ad campaign. You can find out more about ROIBOT at:
In the 'Manage Your Campaign' area of ROIBOT, I generated 50 traceable URLs for my ads.
Then I went to my own eBook, 'EzyAds', and subscribed to 50 Ezines that give a free ad to new subscribers. I submitted an identical 25-word ad to each of those 50 Ezines. Each of those ads contained a unique URL generated by ROIBOT.
I then sat back and waited. My 50 ads were published during the following month, some the very next day, others 2 or 3 weeks later. Once or twice a week I went to the ROIBOT website and checked how many clicks I had got from those traceable URLs.
The results were very interesting. Of the 50 Ezines that I placed free ads in, 15 produced an outstanding response. At the end of the month I purchased paid ads in 10 of those 15 Ezines. And I continue to get a high response rate from those 10 paid ads.
Increase Your Ezine Sign-up Rate By 500% or More Starting Today
If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps.
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Guaranteed Ways to Build Up Your Ezine List
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If you're like most people starting out on the Internet,you've been along this well-worn path:
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Generate Free Traffic Submitting Articles to Ezine?s
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest?
Creating and Distributing E-Courses
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. If your course is designed to be a freebie, you'll want to give a portion of good information; but don't tell them everything or they'll have no reason to make a purchase. If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.)
The News About Newsletters
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications
What?s In Your Resource Box (SIG File)?
One of the most important things you can do to improve your visibility and connect with customers or clients is to create a strong personal branding statement in your resource box. I'm not talking about adding your job title. I'm talking about including what it is you really do.
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Are you ready to build your opt in email list quickly?
Marketing Your Home Business through Newsletters
Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you.
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Do you do public speaking? Then you've got an automatic list machine!
10 Sure Fire Ways To Get More Ezine Subscribers
1. Place testimonials for your ezine on your site.
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