|Ezine Marketing Information|
How Ezine Ads Explode Your Online Income - Part 2
Here's a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission.
When writing your ad, whether it be at the top middle or bottom of the email, you have to grab the reader's attention right there and just get them to click and take action. So, you first need a catchy headline preferably all in capital letters with maybe a couple of asterix on either side of the title phrase. Some people think this asterix thing makes it look cheap and tacky, but it does work from my experience in just getting those clicks, because the page they go onto probably won't be tacky if you're promoting anything of use to the reader. Once they find relevence do you think they will care your petty little ad title was "tacky"?
Don't be long winded about anything, you should include a couple quick, sharp benefits and then a call to action like "click now" after your affiliate link or URL. Now, make sure you include the full address with http:// so then in plain text emails people will be able just to mouse over your link and click to open the page in a new window. Questions as headlines work well followed by maybe half the solution and then your link, website and product becomes the full solution.
With solo ads where you have 500 words to sell your product or website, you should leave out any hype and terms such as "money" and "income" etc. because spam filters pick up on certain phrases and will divert your solo mail to the junk folder - in my experience many ezine publishers don't have time to edit your ad in this way so you must anticipate deliverability through spam checking programs. This won't happen though, if your language is genuine and conservative (and not in the political sense!).
Use what I taught you about writing articles and perhaps intergrate one of your articles that got a good response into a solo ezine mailing, you know, you could spen $30 for a solo ad placement and you get $25 commission per sale for the product you're promoting, so if mailing out to 10,000 subscribers you only make 3 sales that's not the end of the world, and if you repeat mail the same subscribers that number of sales will go up and up as your credibility and familiarity increases.
Just a few words on what results to expect: A well written ad such as a top or bottom placement will generally get a 5-10% response rate, that's clickthroughs not sales. So if the ezine has 15,000 subscribers which is quite a common number, you can expect around 1000 people to click on your ad to see what it's all about. Now, on the sales front this all depends on the sales pitch the visitors are subjected to or, more importantly whether you have a CBMall type site or mini-site to build that relationship and offer a service. A good conversion rate is 1-2% so every 100 visitors, 1 buys. This would mean 10 sales from the 1000 visitors if all goes smoothly for your ad, and with a typical $25 commission rate that would be $250 which is not bad at all. Remember this is with a well written ad and a good quality product that targets exactly what those people desire. If you do the research like I mentioned earlier, you'll meet this criteria.
On the subject of research, it also helps to sign up for the ezine yourself and visit the publisher's website, if anything to check they seem genuine and professional about all this. When looking for how many subscribers an ezine has you should bare in mind that an ezine with 5,000 subscribers is going to be a more responsive, warmer list than perhaps an ezine with 100,000 subscribers. This is because a subscriber base this huge will often be bought from co-registration services (which I'll go into more at a later date) rather than using the one-by-one, every subscriber is individually valued method as with smaller lists. With smaller ezines, there's usually a better relationship between author and reader.
Another important thing is look for weekly run ezines rather than monthly. A monthly ezine would have subscribers that don't expect much content from the author on a regular basis, so think of this like the author is not interacting with them enough to have built a warm relationship. A weekly ezine would generally be more profitable to advertise in because people who sign up to receive weekly content are more actively involved ? it's a weekly thing for them, a more regular interaction, so these readers will be way more valuable to advertise to.
Apart from ezineadauction.com I mentioned, you should go onto Google and search for ezine authors and ezines. Just type in the niche you want, and make it a slightly broader term such as gardening, home, skiing, golf, cars etc. followed by the word ezine, then in a separate search try the word newsletter because often those words are interchangeable. There's also the directory of ezines at directoryofezines.com which lists about a thousand niche ezines but there is a fee to join this directory.
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Why Your Newsletter Must Get A Personality Today!
Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
10 Benefits Of Submitting Your Articles To Ezines
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link.
Writing e-Newsletters ? Tricks of the Trade
Follow 10 simple rules of thumb, and you'll soon be writing great e-newsletters and reaping the rewards.
Ezine Promotion, The Three Forgotten Tactics
If you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies that you have overlooked?
Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits
Would you like an Internet Marketing tool that can put your efforts on autopilot?
6 Easy Ways to Promote Your Ezine Articles
If you think you can't brand yourself because you're not a major corporation, think again.
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.
When Good Newsletters Go Bad: How to Avoid the Rut and Capture Hearts
The wizard in Wizard of Oz and the guy behind the curtain pretending to be him have different personalities. Which one would you rather listen to? The wizard comes across as bigger than life and unreachable. The little guy hiding behind the giant green face is one of us, a person.
Article Marketing 202 -- Creating a Viral Lead-Generating Machine
There is a simple system for creating a viral lead-generating machine. You can follow this system whether you have been marketing for years or for one day.
Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
Advertising in Newsletters
In this article we will discuss advertising in other companies' newsletters and how it can be as equally beneficial.
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.
Newsletters - How To Build Your Subscriber List
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.
How to Get More Sign-Ups to Your Newsletter
It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!
Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself
I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. I've used them as a source of revenue by having advertisements embedded within the newsletter content. They are also effective as a means to keep a site sticky - to "anchor" clients and bring them back to the site. Newsletters can also be a great selling tool to provide free information, samples of your expertise or services, and as a taste of your full product/service. The lure of free content from newsletters can help you to turn casual surfers to potential customers and then finally paying customers.
Article Distribution: How Will Your Results Vary?
It's not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution.
10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers.
Lesson #4: Six Powerful Places to Advertise Your Autoresponder!
Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with.
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