|Ezine Marketing Information|
Ezine As A Viral Marketing Tool
A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others.
Ezine Advertising is one of the most powerful ways to market and promote your other products and or services. There are literally thousands of electronic newsletters on the Internet with millions of people who subscribe to them. Placing ads in online newsletters is an inexpensive way to reach your target market quickly -- especially when you compare it with other forms of advertising.
In 2002, ezine publishing took a quantum leap, as its status evolved from "amateur's hobby" into becoming the most powerful marketing tool for business online. Email newsletters have come of age, and increasingly, more ezines will take this route, as subscribers prefer them to drab, lack-luster text-only ezines. In the coming year we'll see more ezines published.
There are tens of thousands of Ezines being published every month, with a collective audience of millions. And the editors of most of those Ezines are all looking for quality content for their newsletters.
If you master this technique of making the Ezine viral you can get your name and your website URL in front of 100,000 or even a million readers.
Tips for making the ezine viral
Pick a topic that you know something about and then go to the Search Engines and find as many websites as you can that deal with that subject.
As well as collecting information for your article, make a note of any URLs that offer free resources dealing with the topic of your article. Include those URLs in your article.
You should choose a topic very carefully. Once the topic is selected, doing enough research on the subject is vital. Organize the material and write in an interesting style. Make sure that you provide links to free resources.
The content in your Ezine should not be pure sales copy. There has to be valuable and genuine information. Promotion of your product or service should be subtle. Viral marketing using Ezine is different than running an E Mail marketing campaign that blasts millions of mail messages to unsuspecting readers.
At the end of your article, attach a 5 or 6-line 'Resource Box' that includes your website URL and/or your email address.
When you have finished your article, do NOT send it off straight away. Let it lie fallow for 2 or 3 days and then come back and read it again. You'll be amazed at the improvements you can make. Those final improvements are what make the difference between an article that gets published and one that doesn't.
Word Of Mouth
"Word of mouth" advertising can be very effective. Besides, it is completely free. The Internet takes this ancient form of "buzz" and promotion and amplifies it with a global network of people connected digitally. "Word of mouth" now has an Internet version called "word of mouse" (computer mouse). With greatly increased speeds, people refer things to their friends and families spreading the word through the Internet and to the far-reaching corners of the world. This can be done for your ezines as well.
Many smart marketers and publicity people have learned to harness the power of viral publicity with Internet "Tell-A-Friend" promotional techniques and tools.
Providing incentives as part of the "Tell-A-Friend" technique ensures higher success rate. For instance, the website www.wz.com conducted a giveaway contest where they gave away 4 Sony PS2's before Christmas as a website promotion. They also gave people who had entered the Giveaway the opportunity to get additional entries and additional chances to win by telling a few of their friends on the "Thank You" page.
On the "Thank You" page, every giveaway entrant received the following message: "Tell your friends about WZ.com, and get an additional entry for each friend you email." In return for the favor, they received an additional chance to win for every friend they refer. This simple addition increased Tell-a-Friend results by 96 times.
So how do you use this technique to leverage and increase your subscription rate, and "word of mouse" publicity? It's simple, just "Tell-A-Friend" or "Tell-A-Friend about everything"! You can add Viral "Tell-A-Friend" forms to all of your web pages just below the subscription offer. This technique is simple and very effective.
Offer your ezines to all your customers, friends, relatives, and colleagues. Let them spread the word. Offer your ezine as a promotional tool to your affiliates if you have an affiliate program. These can drastically improve the subscriptions to your ezine.
Douglas Peirseille firstname.lastname@example.org
Ezine Marketing Magic - http://www.NewsletterMarketingTips.com
Why a Newsletter Will Help Your Home Based Business
Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.
How to Make Your eZine Work for You Long After Its Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven't been doing so, you should start now, today.
The News About Newsletters
"A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications
How Your Advice Column Can Build Loyal Readers
Last year while researching a book on memorable speeches and essays, I stumbled across an ageless writing technique that continues to captivate readers.
Grow Your Business with a Newsletter
You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.
Generate Free Traffic Submitting Articles to Ezine?s
Now this has been very successful for me? It generates some nice traffic and converts quite a few sales.
Ezine Publishing: 5 Easy Smart Strategies To Increase Your E-zines Subscriber Base
Do you publish an e-zine or newsletter?
Entrepreneurs - 3 Ways You Can Profit From Newsletters Without Writing Them Yourself
I'm sure you have heard many online marketers touting the benefits of having a newsletter. I have used newsletters in the past for many sites. I've used them as a source of revenue by having advertisements embedded within the newsletter content. They are also effective as a means to keep a site sticky - to "anchor" clients and bring them back to the site. Newsletters can also be a great selling tool to provide free information, samples of your expertise or services, and as a taste of your full product/service. The lure of free content from newsletters can help you to turn casual surfers to potential customers and then finally paying customers.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.
How To Choose the Right Ezines For Your Ads
Do you feel bewildered when you begin an Ezine Advertising campaign?
Newsletters - How To Build Your Subscriber List
If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database.
How to Publicize Your E-Zine
Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work.
Top 10 Reasons to Use a Blog to Publish Your Ezine
Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Here are 10 reasons why you should deliver your ezine articles via a blog.
Article Distribution: How Will Your Results Vary?
It's not enough to just sit around and expect that your articles will bring you a good amount of traffic right after you submitted your articles for distribution.
Marketing Your Home Business through Newsletters
Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you.
Ways to Improve and Make Money from Your Newsletter
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.
Increase Your Business Success With A Free Newsletter
Publishing a free newsletter is an effective and inexpensive marketing strategy with several business benefits. Here are some of those benefits:
How to Get More Sign-Ups to Your Newsletter
It never seems to amaze me how often I still see to this very day where people have gone to the effort of creating a hum dinger newsletter and paid for a good emailing responder but haven't made their offer juicy enough on their website to get mass amounts of people to sign up.
Volcanically Erupt Your Online Newsletter, Ezine or e-Course Opt-Ins in No Time Flat
Are you ready to build your opt in email list quickly?
Improve Your Online Network With A Powerful Ezine
Many online business owners and marketers use a variety of tools to make their business successful. Good strategies include maintaining a web site, publishing an ezine, joining affiliate programs, advertising on other people's ezines, and much, much more. As any good Internet "guru" will tell you, getting your name and product "out there" is the most important part of your success. So, the general rule is: Use as many strategies as possible.
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