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| Ezine Marketing Information |
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DOUBLE Your Profits from These TEN Tips on Sending Email Ads
1. Make your ad prominent: This can be done by keeping special characters like *, >, # , = etc. You can put these on top and bottom of your 5 line ad. Leave an extra white spce above and below your ad. This gap pulls readers eyes towards that spot. 2. Offer a discount: Make it time sensitive. It will encourage your subscriber to check the product as soon as he sees the link. When they come to your website, try to get their email. Offer a free ecourse or free download. Once they provide their email, you can follow up them with your follow up autoresponder. http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml 3. Use one line attractive heading: Like "THREE Day Dis*count offer!" "FR*EE Upgrades!" Remember while you using certain words like free, discount, unsubscribe, debt, money etc which are spam trigger words. http://office.microsoft.com/en-us/assistance/HA010450051033.aspx http://www.andreaoneill.com/spamtriggers.html 4. Ad position: Use Top or middle space in the ezine/emailing for your ad. More chances to be clicked by the reader. 5. Target Ezine: Don't select the ezine based on price or number of subscribers. Select the ezine in which you are wishing to promote your email ad based on the similarity between your product/service and the ezine. The more it targeted, more will be the click throughs and buyers. For example, if you send an ad related to golf to self-improvement ezines, it's not going pull much results. You should send it to sports ezine subscribers especially golf ezines. 6. Tracking the ads: You can track your ads by using any online tracking software or by creating a seperate html page for that ad. This way you can know which ad pulling good results. 7. Tip on selecting an Ezine: Check if the ezine that you are going to send the ad is published on the web. Means some ezine publishers post their ezines online as archives. If they did, your ad will become a source for the visitors as the ezine get indexed in the search engine results. 8. Subscribe yourself: Subscribe to the ezine that you want to send your ad. And follow up few publications. How ads will be placed, how many ads per issue, any bonus or discount offered on bulk order, how good the articles are etc etc. This way you can estimate the reliability of an ezine. 9. Price does matters: If you want to display your product/service price, do it in a way that it will look cheaper. For example, don't say $25.00/month. Say it - "Less than 80 cents per day to get the Exact results you want!" 10. URLs in your email ads: Check your urls working or not. Don't put long links, they may breakup so they give 404 errors. Put the link that takes the person directly to your product page. Don't let them land on home page and expect to dig on your web site for the product link. Radhika Venkata (c) Radhika Venkata FREE Ecourse: 30 days Solid work out to increase your online profits!
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RELATED ARTICLES
10 Benefits Of Submitting Your Articles To Ezines 1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box. To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +"business owner" +newsletter 2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition. 3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure. To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it. 4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe. 5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles. 6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e. 7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet. 8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article. Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: "article directory" 9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits. 10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation. Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link. Ezine As A Viral Marketing Tool A very popular method of marketing ezines and newsletters is by making them viral. If your newsletter contains information of value, such as tips, hints, news or tutorials, you'll find that subscribers will forward it on to others. How to Publicize Your E-Zine Once you've created a webzine, how do you get the word out? This short guide offers some strategies to let the world of readers know about your work. Why a Newsletter Will Help Your Home Based Business Web site traffic is a huge concern among home based business owners working online because the competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are many tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers. Lesson #4: Six Powerful Places to Advertise Your Autoresponder! Once you set up your autoresponder account, now you need to start promoting it! There are tons of places and ways you can do that... But let me give you at least six to start with. DOUBLE Your Profits from These TEN Tips on Sending Email Ads 1. Make your ad prominent: The Public Speaking List Machine Do you do public speaking? Then you've got an automatic list machine! How To Create Your Very Own Client Newsletter Using newsletters for business development improves your sales and marketing efficiency because they: Improve your prospecting by being more focused and personal than a newspaper ad; Generate referrals Ask your clients if there's anyone they can suggest who would appreciate receiving your newsletter, as it's much easier for someone to suggest an addition to your newsletter mailing list than to flat out give you a name to call; Build walls around present clients A newsletter keeps competitors away by repeatedly reminding your clients of your continued interest in them; Recover lost clients Many lost clients would like to revive their relationship with you, but don't know how, so add a personal note to a newsletter, and mail it to them; Enhance other practice-building techniques For example, when contacting a client you might mention something from a past issue that's applicable to his situation, and in seminars, speeches and client meetings, use appropriate issues of your newsletter as handouts or to explain certain points. Think of your client newsletter as an education tool, as well. It's a place to explain to your clients what they should know about your area of expertise, and how it relates to their situation. Look around at what other advisors are doing, and see what you think will work best for you and your clients. A little help from your friends When deciding on the type of content you are going to use in your newsletter, keep in mind that you don't even have to write it yourself. The internet is a vast source of all kinds of free content (e.g. EzineArticles.com) that you can cut and paste into your newsletter. Which format? Convinced of the power of this tool yet? Good. The next question is which type to use: a paper version to be mailed out to your clients by regular post or an electronic version to be e-mailed. If you decide on a paper-based newsletter, you may wish to also consider an e-mail version. Why? For starters, it's cheaper. Paper will cost you at least a dollar for each copy you have printed, folded, stuffed, stamped and mailed. But faxing or e-mailing as many as a thousand copies will cost you practically zilch (word of warning: I would suggest foregoing faxing altogether, as many people on the receiving end resent having their own paper wasted or their phone line tied up). An e-mail version is immediate and "in your face", whereas "snail mail" can take longer to cross the city than the ocean. As most of the benefits of a paper newsletter apply to an electronic one, why bother with a paper version at all? More people have postal addresses than e-mail addresses. A lot of your prospects and clients may not have fax or e-mail access or might just prefer a paper version. So go for both, but ease into your electronic version. Take a few months to get your routine established for consistent quality and delivery of your paper version before worrying about creating your electronic version. Bringing it to life When starting with your paper-based newsletter, keep it simple. When sending a monthly newsletter, I have always found one page to be enough - anything longer could end up in a pending file to be read later, maybe. Some advisors I know who send out a quarterly newsletter might put three or four pages together. Whatever your choice of length and number of issues per year is, start by sending your newsletter to your existing client list only. Include a cover letter with your first issue to announce what you're doing, why you're doing it and what to expect (i.e., no sales pitches!). Include phrases such as "let me know what you think of it," and a note to let your clients know they can be taken off the mailing list if they don't wish to receive future issues. Once your clients begin to receive it regularly (and you get up to speed on producing it), ask them if there is anyone else they know who would benefit from receiving your newsletter. The aim is to develop a relationship so recipients feel they know you as an expert in your field before you actually meet them. One important point to remember is to create a newsletter you can easily adapt to an electronic version. Then ask your paper-based subscribers if they'd prefer to have it e-mailed. Some may want both versions, which is great. They may want the paper version to take home, to file for future reference or even pass on to someone else. Always be consistent It's important that you establish a regular routine. Your delivery and quality of content can't be hit-and-miss, skipping some months because you were too busy or forgot about it. Your newsletter is a projection of you, so commit to getting it out on the same day every month (or three months, or whatever your timeframe may be), no matter what. If you don't do that, you'll just alienate your clients with your unreliable efforts. So get your preparation and distribution systems for your paper newsletter well established and working smoothly and consistently before you even think about transferring it to e-mail. E-mail requires the same regularity, but a totally different system. Make text look its best Here's another decision you'll have to make concerning your electronic version: Will your e-newsletter be plain text or HTML? HTML is what's used on the Internet and can be more graphically sophisticated that plain text. Some pros and cons of using HTML are: Pro: It looks better. 10 Tips for Successful Ezine Advertising If you're like most people starting out on the Internet,you've been along this well-worn path: Fishing For Ezine Subscribers The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear. How to Grow Your Ezine Subscriber List Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop. Article Marketing: How to Submit Your Articles at Turbo Speed Want to become an article-writing machine? Here are a few tricks for submitting articles on the internet at top speed and accuracy. 5 Quick Ways To Increase Your E-zines Subscriber Base Welcome to all of you out in netland. Why Your Newsletter Must Get A Personality Today! Newsletters are becoming ever more popular. Not surprising ? since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newsletters work for their owners. 10 Reasons To Sell A Fee Based Subscription Ezine 1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month. Learn the Five Facts Why Ezine Is the Ultimate Promotion Tool! What you are about to read will change your way of promoting your products or services. Now that I got your attention, I will share to you six facts why ezine is the ultimate promotion tool. Ezine List Building-Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits Would you like an Internet Marketing tool that can put your efforts on autopilot? Newsletters - How To Build Your Subscriber List If a visitor comes to your web site looking for information and doesn't sign up to receive your e-mails, you have missed an opportunity to turn that browser into a customer. This month we will be concentrating on how to build your subscriber list using the tips and techniques below. Increasing your newsletter subscription list with new subscribers will therefore increase your potential new customer database. How to Make Your Newsletter Have Raving Fans! Would you like to have a newsletter with barely satisfied subscribers who take a look at each issue and then remove it, or loyal readers who can't wait to get your next issue? The News About Newsletters "A newsletter is the paring knife of communication tools. It seems simple and is easy to take for granted. Handled well, however, it's a highly capable tool." --Al Czarnecki Communications
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