|Ezine Marketing Information|
The Secret Truth About Writing Great Sales Copy.
Did you know that most people find it difficult to write sales copy that works?
You see there is this idea that sales is all about lies and that you have to be really tricky and clever with words to sell your product.
This is absolute bollocks.
Sure there are people out there selling rubbish and telling lies but you will only buy something from them once and then only out of desperation.
Most people have a pretty good sense of what is truth.
This is all you have to do.
Tell the truth about what your product can do for your client.
Imagine you have a friend and you are sitting down having a coffee together and they ask you what your product can do for them.
Do you pull out the high pressure professional sales pitch or start spinning lies? No, you give them the inside dope, the straight pitch, the 'real deal', in short, the plain truth.
One of the first lessons I learned when I studied professional copywriting was to write like people talk, using the same rhythm and style.
On the internet the written word is all you've got so you had better make it effective or you are going to lose a hell of a lot of customers.
A simple and easy way to write great copy right now is to audio record yourself actually talking with a real friend about what your product can do for them. Then get someone to type up this conversation for you warts and all in the form of an open letter and you will have created sales copy that is better than 90% of the hype driven self centred rubbish out there.
There is so much hype out there that people are entranced by honest copy, they don't care if its rough so long as it reads true.
I swear I saw an ad earlier today on a classified site that read "earn $75,000 per week... We do all the work for you"
Are they insane? If you were making $75,000 per week would you even get out of bed, let alone bother signing people up for some dodgy deal?
And what about the ads that say no selling, no mlm, all you have to do is introduce 2 people and we do the rest. Don't get me started.
Remember, business hasn't changed. People still want to buy from someone they trust.
Make sure you have a product you genuinely believe in, do something you love for work and you will turn your customers into clients for life.
All the best,
P.S. Need More Money? I went from cleaning kitchens to living by the beach, working when I want as a direct result of using this amazing program!
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1. Submit your ezine to ezine directories.
The Public Speaking List Machine
Do you do public speaking? Then you've got an automatic list machine!
Creating and Distributing E-Courses
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a "give-before-you-get" sales technique. If your course is designed to be a freebie, you'll want to give a portion of good information; but don't tell them everything or they'll have no reason to make a purchase. If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.)
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How Your Advice Column Can Build Loyal Readers
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Grow Your Business with a Newsletter
You find a Web site or receive an email about an online store with cool products that you'd like to order, but not right now. Either you file the email or bookmark the Web site. How often do you proactively return to the email or Web site? For me, the percentage is miserably low and my bookmarks file is hey-uuuge.
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1. Write articles that provide your readers with a list of tips.
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Are you ready to build your opt in email list quickly?
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.
Marketing Your Home Business through Newsletters
Newsletters are a wonderful way to market your business when on a budget. You can opt to write them yourself or hire a writer to do the job for you.
Top Seven Ways to Promote your Ezine
Your ezine builds customer confidence and trust when you give free tips, articles, and resources. Clients and customers buy only when they trust you. Expand your email subscriber list seven ways for eventual big sales.
Increase Your Ezine Sign-up Rate By 500% or More Starting Today
If you're satisfied with a newsletter subscription rate of five to ten percent, then you don't need any of the information I'm about to share with you. If you're serious about converting up to 50%, or more of your website visitors into newsletter subscribers, though, then read on. It's time to leave your low sign-up rates behind by following these two easy steps.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be an extremely effective marketing tool for your business. It puts your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. It's an excellent means to both market and grow your business and also show your existing clients your creative abilities.
How To Write Your Newsletter
So how do you set about writing your own newsletter?
How Ezine Ads Explode Your Online Income - Part 2
Here's a big tip ? the secret to succeeding with smaller ads is to set it up like a campaign over a few issues. If you go for the top ad, run the same promotion for 3-5 issues testing different ad copy (we'll get to some good ad writing tips in a minute). Now, what this does is it builds a rapport with the readers so you become a familiar and trusted presence in the ezine. As I've said countless times in this course, you cannot expect all customers to buy first time round, and by appearing in several issues of an ezine you're overcoming this problem and giving them more chance to click on your link and find out what the fuss is about. I would also recommend as part of your campaign to get at least one solo ad in there as well to heighten your familiar presence even more ? again, use the same link and the same product so this familiarity really hits home. With a solo ad being the first ad in your campaign and following up with top placement sponsor ads, you will be setting yourself up nicely there for some affiliate commission.
Surefire Ways to Pack a Punch With Your Ezines & Newsletters
Newsletters, or ezines, can be extremely effective marketing tools for your business. They put your name in front of your potential clients, regular clients, and peers while showing your expertise and professionalism. They are an excellent means to both market and grow your business and also show your existing clients your creative abilities. Now the only drawback is to ensure your newsletter is worthy of being read. I subscribe to a lot of newsletters, but find I regularly only read a few upon their arrival. When I decided to create my own newsletter, one of the first things I did was to look at those newsletters I regularly read and determine what it was about them that made me want to read them. What sets them apart from the rest?
The Power of Newsletters
When discussing the possibility of creating a newsletter for one of my clients, he asked me, "How will a newsletter help me get sales?"
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Achieving Success with Ezine Advertising
Achieving success is clearly up to you, not to anybody else. In fact is a simple equation involving tools, work and goals. Assuming that the goal have been set and you are ready for a hard work, let's talk a little about tools. Not about all tools, but ezine advertising. Ezine advertising is the most affordable way of net advertising. There are about half million of ezines all around and the number is still increasing. If there are plenty of opportunities, doesn't mean it is an easy thing to do. On the contrary, you may choose ezine advertising only if you have good writing skills or if you afford to hire somebody to handle with your ads. What will be next? Let's se step-by-step First you must have clear in your mind the concept you want to promote. By 'concept' I mean not only the product/service but also things like market needs, target people, strong points, week points, opportunities and so on.
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