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Work With The Search Engines - Don't try to Outsmart the Search Engines
by: Kusuma Widjaja
Contrary to the claims of high-priced SEO firms, optimizing your
web site for search engines is not brain surgery. But you
must first accept the fact that "spiders" - the search engine
programs that read web pages - run away from non-HTML code.
This is why the first thing any SEO expert does - before
researching keywords or rewriting your copy - is look at your
web site code.

If your web pages are full of Javascript, graphical navigation
buttons, Flash animation, and other glitzy stuff, your odds
of ranking high in the search engines sink like a stone.
The spiders may never even find your site, let alone start
adding your pages to their search results.

You say you just can't give up those cool Javascript menus
or that glitzy Flash intro? Then be prepared to get shunned
by the search engines. Spiders are good at only two things:
reading basic HTML and finding text. If your sites throw
obstacles in their path, resign yourself to obscurity
- and poverty!

The most important SEO secret you will ever grasp is
incredibly simple. Your web site must be built so spiders
can read your text. The text is where the gold is.
This means no Flash animations. Your HTML must be plain
and clean. Your graphics must be kept to a minimum.
And links should always be text - not Javascript buttons
or drop-down menus.

Millions of dollars are wasted trying to outfox the
search engines. People everywhere scramble from gimmick to
gimmick to be #1 for a general search term like "weight loss."
Sometimes they even manage to do it - for about 10 minutes.
Then one little tweak by Google ... and they're back to #8,734.

The lesson? Neither you, nor any analytical tool,
nor any automatic site submission service, nor any SEO guru,
can manipulate Google for long! Google employs too many
brilliant engineers. Their minds collectively focus on one
task - to make Google results as relevant as possible.
These people invent Google's algorithm - a mathematical formula
that decides your rank.

The algorithm is impartial. The algorithm is complex.
The algorithm - not a human being - decides your page rank.
Given the millions of web sites on "weight loss,"
your odds of outsmarting the algorithm to get a #1 spot
are ludicrously small. So instead of spending money on
SEO gimmicks, invest in educating yourself so you can work
harmoniously WITH the search engines.

Instead of trying to manipulate the search engines, build a site
that doesn't FIGHT them. Avoid questionable gimmicks, but
embrace search engine friendly techniques to get yourself ranked
high for almost any keyword you wish. For more information
Focus on strategies that help you save time, add real value
to your site, and are designed to work hand in hand with
the search engines.

Don't try to outsmart the search engines. Work WITH them,
not against them.


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About the author:
Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.netor you can reach us at +62-8315-838474.

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